Hi! I’m Erin.

Hey, HEY! I’m so happy you’re here!

I’m a retired corporate ladder climber with a passion for creativity + communication and the impact it can make on your career. Because when you feel good about what you do every day, you also feel pretty damn great about yourself, your personal success and your wellbeing.

Build My Business

Dreaming of being your own boss and making money your way? The Business Academy for Creative Entrepreneurs was made for you!

Build My Dream Team

You’ve poured your heart and soul into your creative business and now it’s time to take it to the next level. Growth often means adding a team, and let’s be honest, building a team that clicks isn’t easy. That’s where I come in.

Tell My Story

Is writing not your thing? No problem! I craft killer communications for creative businesses so you can focus on what you do vs. how to tell others about it.

Freebies + Training Vault

It’s an all-you-can-eat buffet for your brain. It doesn’t matter if you take a little or take a lot. What does matter is that you don’t have to figure it out alone.

Why do I do what I do?

That’s a long story, but the Cliffs Notes version is this: I’m a naturally creative person with a 25-year career in PR + Communications, and for the majority of it, I was thriving.

At the tail end of those 25 years, everything changed. I was in the most senior role of my career AND the most out of touch I had ever been. On paper, I was living the dream, but my reality was an entirely different narrative. 

I didn’t feel successful. I didn’t feel seen or heard. I didn’t feel valued. Rather, I felt misunderstood, overworked and frustrated. My creativity was drowning and my ability to express myself was non-existent. Everything was out of alignment with what made me, ME.

This is my story but it’s not unique. It may even sound a little like yours.

I know how it feels to grudgingly accept that creative pursuits are hobbies and can’t pay the bills. 

I know the impact of feeling unheard and unseen. 

I’ve married my creative spirit with my communications expertise to flip the script and get you back to being the main character in your life.

Check out these scary stats from global research and analytics firm, Gallup:
Only 23% of the global workforce is engaged at work, 60% of employees don’t know what to do or why it matters and employee stress is at an ALL TIME record high

Creativity fuels opportunity.

Feeling valued and valid means something.

Being empowered to express yourself is non-negotiable.

A part of you doesn’t need to die in order to make a living.