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Gone are the days of the pushy salesman trying to convince you that you need a Lincoln Continental when all you really need is a Ford Pinto. Thankfully, information has become easily accessible to customers, making this type of sales strategy disappear like the dinosaurs.

In today’s market, the average consumer can easily tell a great buy from a lemon. With a few easy clicks, customers can research, learn and discern what they want before they actually move ahead with making a purchase. Knowing this, what is the best approach when structuring your own sales process?

After this 30-minute video, you’ll walk away with a good idea of where you want to focus in your own sales strategy, and how to leverage three simple tactics to make the most of your efforts.

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