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You’re thinking about starting a business but you’re not 100% sure what you want to sell? There are a few options, but narrowing it down has morphed over time into the equivalent of scaling Kilimanjaro. You’re not alone. One of the biggest hurdles an entrepreneur faces is choosing where to focus and identifying exactly what their business provides. This process is often referred to as ‘finding a niche’ and that’s exactly what we’re going to talk about today.

Learn how to:

  • Understand what it means to be a creative entrepreneur
  • Learn how to leverage your unique expertise and experience within your business venture
  • Discover the importance of having a niche
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