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Does any of this ring true for you?

You know what you want to do and the desired impact it will have on your life but you don’t have a clear idea of how it will impact your customers.

You try to be everything to everyone because you can’t articulate who you help with what and why they should care.

Your long-term plan is pretty much fly by the seat of your pants because you haven’t taken the time to figure out where your business is headed.

Much of this relates to not having clear values as a business owner, and by extension, not having clear values as a business.

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