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You’ve got a business idea but aren’t quite sure exactly what it looks like and how you’re going to attract customers. And sometimes a little voice pops into your head that makes you second guess pursuing it because building something new is hard and staying status quo is easier.

Sound familiar?

To me, if staying status quo means staying in a situation you don’t enjoy, that doesn’t sound easy. And there is a simple way to build your business success without having all the bells and whistles you think you need to have. It sounds cliché, but you really do have almost everything you need. It just takes a little bit of courage to get it out…

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